Optic


Hair & Art Director: Danny Pato using Davines

Salon: D&M Hair Design

Photographer: Mara Sommer

Stylists: Danny Pato & Rachel Morton

Makeup Artist: Kiekie Stanners

Producer: Ryland Wood

Models: Jenna, Lauren and Lydia from Red11, Bernie and Ella from Unique

Optic was inspired by the 1960s: Op Art, fashion, architecture and a monochromatic palette. We wanted to take some of the movements and obsessions of the 60s – space travel, New Wave and rebellion – and reimagine them for today.

Hair in the collection is high-contrast black and white. A long bob (lob) has shattered layers of black and white; finger-waves are set to create a finger-like illusion; a shorter haircut has disconnected layers that integrate into each other to create a choppy effect; long-dead straight hair, half-and-half black and white, features playful polka dots; curly hair is fully brushed out big and voluminous to catch the air; a sleek bowl cut is contrasted with long, structured panels.

The scale and patterns of the dresses, designed by Pato, create playful optical illusions for the viewer.