Hair & Art Director: Danny Pato using Davines
Salon: D&M Hair Design
Photographer: Mara Sommer
Stylists: Danny Pato & Rachel Morton
Makeup Artist: Kiekie Stanners
Producer: Ryland Wood
Models: Jenna, Lauren and Lydia from Red11, Bernie and Ella from Unique
Optic was inspired by the 1960s: Op Art, fashion, architecture and a monochromatic palette. We wanted to take some of the movements and obsessions of the 60s – space travel, New Wave and rebellion – and reimagine them for today.
Hair in the collection is high-contrast black and white. A long bob (lob) has shattered layers of black and white; finger-waves are set to create a finger-like illusion; a shorter haircut has disconnected layers that integrate into each other to create a choppy effect; long-dead straight hair, half-and-half black and white, features playful polka dots; curly hair is fully brushed out big and voluminous to catch the air; a sleek bowl cut is contrasted with long, structured panels.
The scale and patterns of the dresses, designed by Pato, create playful optical illusions for the viewer.
Optic The Creatures Tori Mélange Boss Féline Whimsy Intelligentsia Decora Fallen Raven Beatnik The Sisters Raw Arctic Opera Nomad Grace Camorra Widow Avant Goddess Alien-ness O+X